Sunday, 15 May 2011

Mango


MANGO is an internationally famous multinational which designs, manufactures and marketswomen's and men's clothing and accesories. Isak Andic is its actual president.
Its goal is to be present in every city[1] in the world. The company already has more than 2,000 stores in 103 countries.
It has been the pioneering Spanish fashion brand in the online sector. Its firstcompany website was created in 1995 and, five years later, in the year 2000, it opened its first online store, which currently sells its entire product range in the member states of the European Union, as well as in the USA, Canada, China, Japan, Russia and Turkey.
Mango has over 8,600 empleyees, 1,850 of whom work at the Hangar Design Centreand at its Headquarters in Palau Solità i Plegamans (Barcelona). However, beyond the statitics, it is made up a young and enthusiastic team, with an average age of 30, and 80% of which is female.
1984 First store in Barcelona's Paseo de Gracia.
1985 First store in Valencia. National expansion begins.
1988 Improvement to the stock management system: Production, Logistics and Distribution apply the Just-In-Time system (production according to market demand). The concepts of product, interior design, quality, price and brand image are defined.
1992 International expasion begin with the opening of two stores in Portugal. Mango opens store nº100 in Spain.
1994 Implantation of a business management system which still exists today, based on specialised and coordinated teams.
1995 Mango.com is created
1997 For the first time, foreign turnover exceeds domestic turnover. Mango opens a flagship store in Paris, in the famous Boulevard des Capucines.
1998 Mango positions itself as Spain's second largest textile exporter.
2000 Mango opens a new flagship store in London, in the central Oxford Street. March launchs its online shop, Mangoshop.com, being pioneers in its sector.
2002 With 630 stores in 70 countries, Mango continues its expansion into new markets such as Australia, Bulgaria, China, Italia and Tunisia.
2003 Mango exceed the annual number of openings, by opening new stores in countries like Honduras, Serbia and Montenegro.
2004 Mango enter new markets such as Azerbaijan, Estonia, El Salvador, Macao and Vietnam, and it ends the year with a presence in 75 countries.
2005 Mango Touch is defined as a new fashion venue dedicated exclusively to accessories.
2006 Mango's experience in the North American market begins with store openings in Costa Mesa, Chicago, Dallas, Los Angeles, McLean, Orlando, San Francisco and Santa Monica. Mango holds its first fashion show at the emblematic Palau de la Musica Catalana in Barcelona. Mango launches the biggest international fashion prize for up and coming designers, the El Botón-Mango Fashion Awards.
2007 Mango opens the largest design centre in Europe, the El Hangar Design Centre. Mango opens a new flaship store in the heart of New York's SoHo district. It is housed in the Little Singer Building, one of America's first skycrapers. Mango starts to collaborate with external designers. Mango counts on the collaboration of celebrities such as Milla Jovovich, Elizabeth Hurley and Penélope and Mónica Cruz.[3]
2008 Mango continues with the 2nd Edition of the El Botón-Mango Fashion Awards. [4]H.E. Homini Emerito is created, aimed at the young, fashion-conscious male. With his new collection, conceived as a complement to the women's collection, weare moving towards the concept of the multibrand store, in which it's possible to encounter collections by different authors and of different styles belonging to the same company.
2009 Mango continues to work with external designers like the New Yorker Adam Lippes and the Belgian Sandrina Fasoli, winner of the 1st edition of the El Botón-Mango Fashion Awards.
2010 The young designer Moises de la Renta creates a collection of t-shirts exclusively created for our brand [5]and Lee Youn, the winner of the 3rd edition of El Botón-MFA creates a limited edition.